Big Announcement
If you’ve found your way to this page, chances are we’ve crossed paths sometime in the past 10–20 years.
I’ve been fortunate enough to work in a variety of unique and creative spaces — from scooters and coffee to DJing, to numerous community-focused projects. I’ve met so many incredible people along the way, and if you’re here, it’s because you’re part of that story.
For the past 7+ years, I’ve worked with REMAX River City supporting agents through marketing, education, mentorship, and project management. And now, I’m stepping into a new chapter as a REALTOR® myself.
How I want to show up in this space is simple: As an educator, connector, and guide.
I’m returning to what I’ve always loved most — connecting with and supporting like-minded people and businesses. My goal is to make real estate feel less overwhelming and more human.
If you’ve known me for a while, you’ll know one of my core beliefs:
Home is more than a place — it’s a feeling.
It’s where we gather, grow, laugh, grieve, celebrate, and create our lives. And the more I’ve listened to people’s stories, the clearer it’s become that finding the right home isn’t just a transaction — it’s deeply personal.
So my mission is this:
To help people find homes and communities where they truly feel connected.
Whether someone is moving here, expanding their family, downsizing, investing, or simply searching for “their place,” I want them to feel informed, supported, and cared for every step of the way.
Below, you’ll find an example of my newsletter — and I’d love if you could take a moment to fill out a quick survey about the kind of real estate information that would be most helpful to you. It means a lot.
Thank you for being here. Truly.
— Sarah
November Newsletter
What You Can Expect Below
This newsletter won’t just be real estate stats (don’t worry — I like my coffee strong, my market updates clear, and my emails easy to read 😉).
You’ll see things like:
Neighbourhood spotlight — This month is Highlands
Monthly Spotify Playlist — Enjoy this month’s 90’s throwbacks
Current Market — A quick snapshot of the current real estate market in Edmonton.
Local business love — because our communities thrive when we support each other, 4 businesses I love and support.
Seasonal tips to make your home feel more like you —
3 Small Things You Can Do This Week to Love Your Home MoreUpcoming Edmonton Events — Enjoy so holiday markets and events.
Neighbourhood Spotlight
Highlands
Price Range: $400K–$750K
Home Styles: Historic homes, renovated character houses
Vibe: Peaceful, charming, artistic
Amenities: Highlands Golf Club, parks, local bakeries and boutiques
Transit & Commute: Moderate bus access, ~15 min to downtown
Pros: Scenic, established community with River Valley views
Cons: Older homes = more maintenance
Fun Fact: Highlands was named one of Canada’s top 10 neighbourhoods by “This Old House” magazine.
Monthly Spotify Playlist
Fun + Helpful:
3 Small Things You Can Do This Week to Love Your Home More
Bring in something living — a new plant, fresh basil for the kitchen, or even cut flowers. It instantly lifts a space. It’s getting darker, brightening up your home can help brighten your mood.
Create a “drop zone” near the front door. You’d be amazed at how much mental stress disappears when keys + bags have a home. I did this by adding hooks for coats (we were terrible about opening the closet and hanging the coats), and I added a bench with bins for each family member and change them seasonally, so right now all the mitts and gloves for one person are in their bin.
Swap one lightbulb to a warm glow bulb — especially in a reading corner or bedroom. Cozy matters.
Business Spotlight
Story Darling — Story Darling Studios is a women-owned production house - TV & Film video editing, Photography & podcast studio. Beautiful stories.
Pal’s —Your new go-to sandwich shop in Old Strathcona, and they have so many gluten-free options! Great Patio!
Blue Nile Painting — Professional interior and exterior paint company, serving the greater Edmonton area. Great Customer Service.
Wild Heart Children’s Centre— Wild Heart Children’s Centre is a non-profit child care organization immersed in the wonders of childhood. Amazing Program, highly recommend.
A Quick Real Estate Snapshot This Month
Right now in Edmonton, we’re still seeing a lot of energy in the market, especially for detached homes and homes priced under the average (current average is $455K for all residential). Inventory is shifting slowly, and buyers are becoming more intentional.
PRO Tip: If you want to sell in the next 2-6 months, give your home a fresh coat of paint, finish little project and maybe even get an inspection done to see what work is needed that will help your home sell quickly and for top dollar. If you want a current evaluation, shoot me a message.
Local Events
HOLIDAY MARKETS
A Very Indigenous Holiday Market 2025 — Alberta Aviation Museum Event Hanger 11410 Kingsway Nw — Nov 14 - 16 - FREE Admission. The Original All Indigenous Cultural Showcase & Vendor Marketplace. Others may imitate, but none can compare! Nov 14th, 3 pm to 9 pm, Nov 15th 10 am to 8 pm
Nov 16th, 11 am to 5 pm.
Hazeldean Artisan Market — The Hazeldean Community League - Nov 22rd 10 am to 4 pm & Nov 23rd 11 am to 4 pm
Edmonton Christmas Market — Nov 21 - Dec The Festival offers an extraordinary holiday experience, organized around five enchanting pillars—SHOP, SIP, EAT, PLAY, GIVE. Visitors are captivated by a treasure trove of family-friendly attractions, including mesmerizing live theatre, musical performances, and roaming entertainment featuring local festive acts.
ZOOMINESCENCE 2025 — Nestled within Edmonton’s beautiful River Valley, each winter the Edmonton Valley Zoo becomes home to a spectacular exhibition of artistic light installations for guests of all ages to admire and enjoy.
Candlelight Christmas - Dec 6, 7, 8, & 9 Candlelight Christmas at the Muttart Conservatory features two 45-minute musical performances by the McDades, who have been a part of this special event for over 20 years.
Kingsway Holiday Parade — Nov 22, 5pm - The Kingsway District Association invites you to ring in the holiday season with the 6th annual Holiday Parade!
Let’s Stay Connected
Even if you’re not planning a move anytime soon, I’d love to hear from you. Reply to this email and let’s chat:
Thanks for being here — truly. This business is built on connection, and I’m grateful to be connected to you.
Talk soon,
Sarah Jackson
Connect to Homes
Where community comes home.